In this globalized world more and more businesses are online. Shopping online is so common these days, it’s very important to make payment as easy as possible for customers.
For this reason, today we are going to show you which payment gateway is best, so that your business transactions are simple and intuitive.
What is a payment gateway and what is it for?
It is a service implemented in electronic stores so that customers can buy easily and quickly. The simpler the process, the more opportunities you will have to sell. What’s the use of having the best quality products and the most beautiful webpage, if the checkout process is complicated?
How do payment gateways work and what is the process?
It’s actually quite simple. The customer sees a product and decides to buy it, saves it in their cart, and then proceeds to checkout.
Next, they enter their debit or credit card info; the browser encrypts this data and sends it to the store’s payment platform. The payment platform contacts the buyer’s bank; the bank forwards the data and, if everything is correct, confirms the transaction.
This may seem very confusing, but it’s something that is done in a few seconds. This is how it works until the transaction is approved.
What is the best payment gateway in the world?
For its security, experience in the market, reliability, customer service, ease of use, low interest rates, and its wide availability, since it is available in practically every country in the world, PayPal undoubtedly occupies this spot.
An e-commerce site with a PayPal payment gateway is a trustworthy store, with great chances of increasing sales on a global scale.
This doesn’t mean that you have to use this payment gateway, because many others are also very good options. In fact, you may need to opt for a local gateway. It all depends on what you need in your specific case.
You may be wondering which payment gateway is best for my website. Let’s go through the different options, so that you can choose the one that seems best for you.
What are the payment gateways available in 2021?
There are many options. We are going to show you some of the best currently available.
A platform available in more than 100 countries. It is very easy to use, intuitive, and fast, with constant updates. Rates vary based on the age and size of your store. It accepts most credit and debit cards and has an excellent reputation. It is one of the best options you could choose.
The best thing about this platform is the sense of security it provides to customers, just because of its name and the recognition that Amazon has in the world. Any online store may use it; it adapts to any webpage. With Amazon Pay, you will have peace of mind, since you have the support of one of the largest companies in the world.
It is one of the safest companies, with several years in the market. It is practically everywhere in the world, it accepts all cards, its interest rates are very low, and it is one of the most recognized on the planet. If you’re wondering which is the best payment gateway for international transactions, PayPal is the answer. Its presence throughout the world makes it one of the most attractive options when choosing.
It has 20 years of experience in the market and is one of the most popular gateways. It accepts transactions anywhere, anytime. This is ideal for smaller or newer businesses as it does not require SLL certificates to be used.
It is a very complete platform. Your payment experience is quick and easy; it has anti-fraud protection, subscription billing, and it’s totally free. Payments are protected, since it also provides insurance.
It is a very easy to use platform; all you need is a Google account. Also, just by working with Google, you will have a lot of security and peace of mind. It is one of the safest on the planet. As it is very new, it is not yet available worldwide. This would be one of its main drawbacks, but surely as soon as it expands its availability, it will be one of the best in the world.
It makes payments quickly and processes online and app payments on different electronic devices. It offers you its cloud, partial payments, and an agreement with European banks. It accepts credit and debit cards. This one is also a good option.
It offers everything you need for your virtual store. It has a space for retailers. It offers over 100 types of payment, over 100 currencies, and almost 30 languages. It is definitely one of the most complete. Additionally, it connects to a global bank network to always offer the best conversion rate for the user.
This platform specializes in offering payments without a credit card. Everything is done from a bank account; it is very fast and suitable to any web store. The best thing about it is that you can design it to your liking to suit what you’re selling. It is very safe and has agreements with many banks in the world.
These are some of the best known gateways in the world. If you want to know which payment gateway is cheapest, this will depend a great deal on what you need. After all, there are different plans, some monthly, some yearly.
There are also specific payment gateways for the country you are in. Perhaps those are the most convenient in your case, if you only sell nationally.
The capabilities of payment gateways also vary greatly, depending on the company and the plan you choose. Some of the best in this regard are PayPal and BlueSnap.
How to choose the best payment gateway for my e-commerce site?
With so many payment gateways available, it may seem difficult to choose one. Don’t worry, because coming up, we will mention which are the best and which may suit your business, since each case is different.
How to choose a payment gateway? These are the things to consider when choosing:
- Security: you must choose one that is safe and reliable, although all the recommendations that we have made meet these requirements. It must have excellent customer service, so that you and customers can rest assured that their money is protected. This service must be available 24/7.
- Experience: there are gateways that do not accept payments from some banks, so you must be sure that the one you choose accepts a wide range. Another issue is availability; we’ll talk about this later.
- Ease: it must be a gateway that is simple to use so you can increase sales. It must integrate into your page seamlessly, be intuitive, and not interfere with navigation throughout the webpage.
- Reliability: the gateway must work 24/7; reliable service is absolutely essential when making your choice. It must be up to date with all technological changes in financial matters, such as purchases.
How do online payment methods work?
They help make the customer payment process easy and intuitive, but in return they charge you a commission, usually for every sale you make. This is how these platforms work.
You may not like to be charged commissions, but it is definitely worth it. The process becomes so simple that your sales will increase considerably.
The online shopping cart is very effective when it comes to selling online. With it, the chances of making sales increase. And payment gateways offer this cart.
The main players in an online payment are you and your customer.
To accept credit cards from customers you’ll need a couple of things:
An internet merchant account and a payment gateway
On top of that you can also choose to include an alternative payment method like PayPal to service those customers who shy away from using credit cards.
Once those pieces are in place here’s what happens next:
- A customer makes a purchase from your checkout page by submitting their payment information.
- That information is then sent to the payment gateway.
- The Gateway then encrypts the payment information and shuttles it to a series of approved payment processors and networks for authorization where the payment is either accepted or declined.
- The final step happens after the gateway sends the transaction to the payment processors and the money is transferred from the customer’s bank into your account.
Which is the best payment gateway for e-commerce?
The best payment method is the debit or credit card payment; it is the most common of all. It is also one of the safest. Most of the purchases on the internet are made by this means, so your payment gateway must absolutely offer this option.
Some people are still afraid to pay with a card, since early on, it was not as safe as it is now. There was a risk of card cloning. But after chips were installed in them, it became one of the most reliable payment methods.
Having a payment platform is practically mandatory if you have a virtual store. With these tips that we’ve given you, you will already know which payment gateway is best depending on your case. Hire a payment gateway now, so that your business can grow in sales and make it easier for your customers to buy, and with PayRetailers you get a payment method in different currencies.