Rwanda:
a thousand hills
& opportunities

Discover the economic potential of Rwanda and its growing e-commerce market. If you’re looking to expand your business into this East African
country, we can help you hit the ground running.

The market in Rwanda

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E-commerce

The country wants to transform its emerging market into a major African hub. This drive is supported by policies that will unify the government’s approach to 
e-commerce.

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Internet access

Rwanda is steadily increasing internet access, which will, in turn, fuel e-commerce and mobile shopping. Currently, 97% of the population has access to 4G.

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Payment methods

Mobile payments are the leading digital payment method, making up the bulk 
of digital transactions. As a sector, digital payments are expected to grow by 15.6% from 2024-2028.

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Financial inclusion

Most Rwandans have bank accounts and other financial products, making the country’s financial system one that can facilitate online transactions. 

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Payment methods

Rwanda

Online

Download our Rwanda guide