The importance of local acquisition in 1XBET’s growth strategy when scaling to Latin America
1XBET chose PayRetailers as its payment partner to create a local expansion strategy and provide a seamless, state-of-the-art payment experience for its customers in Latin America.
The company is a global betting industry leader, with millions of people playing and earning money daily, that burst into the world of betting in 2007 and quickly became a trendsetter. Since 2012, the bookmaker has started working online, and in 2021 a lite version of the site was also launched.
“We hope to expand our business to more challenging regions like Mexico and Brazil with our faster and more innovative API, which contains different buttons for different payment methods, which will help our customers to recognise solutions faster.” Alena, Head of Marketing at 1XBET.
1XBET and PayRetailers deployed a payment processing strategy tailored to the Latin American region to reach more users in powerful countries, such as Mexico, Brazil, Argentina and other emerging markets with enhanced digital infrastructures that are better suited to sports betting hosting.
Learn more about the importance of local acquisition in 1XBET’s growth strategy and how they leveraged PayRetailers’ payment solution for global expansion.