Looking to improve your customers’ shopping experience while boosting sales conversions on your online store? Then, e-commerce website optimization is the key. This article has 10 tips to achieve this and take your online business to the next level.
10 tips for e-commerce website optimization
If you run an online store, you need to optimize it to improve the user experience and boost sales. Check out these 10 e-commerce seo tips to achieve it.
1. Optimize your website loading speed
Users expect a website to load within 3 seconds. If your website takes longer to load, they are likely to look elsewhere.
2. Improve the user experience
Make sure that your website is easy and simple to navigate. Users must be able to find what they’re looking for quickly.
3. Use high quality images
They’re a key part of any online store. Use high quality images to showcase your products from different angles.
4. Provide detailed product descriptions
Include a detailed description of your products so that users know exactly what they are buying.
5. Go for a clean and attractive design
An attractive and easy-to-navigate design can make all the difference in the user’s decision-making process.
6. Make sure your website is secure
It’s not just important to protect customers’ personal and financial data, but also to instill trust and make you come across as being credible. An SSL certificate is a must-have to safeguard your website security.
This certificate lets you encrypt the information exchanged between your website and users, making it more difficult for hackers to intercept the information.
7. Use social networks
To get the most out of social media, you need a solid and consistent strategy that includes regular posts and high quality content.
Create social media profiles that are relevant to your business and target audience and update them often with relevant and engaging information about your products and promotions.
What’s more, consider using social media advertising tools to reach a wider and more segmented audience.
Social media advertising platforms, such as Facebook Ads or Instagram Ads, let you define specific audience criteria to reach people who might be interested in your products.
8. Offer easy payment options
Customers should feel safe when entering their payment information on your website, so choose a payment provider that offers security and data protection.
Some popular providers are PayPal, Stripe and Authorize.net. Thoroughly research and compare different providers before choosing the one that best suits your needs.
9. Roll out remarketing
To roll out remarketing on your website you’ll need to install a tracking pixel on your website. This is a code that is added to your website that lets you track user behavior and show them personalized ads.
What’s more, you need to have a clear remarketing strategy and properly segment your target audience so that they are shown ads that are relevant to them.
By using remarketing, you can remind users who abandoned their shopping cart or did not go through with a transaction and encourage them to go back to your website and finalize the purchase.
You can also show ads to users who visited specific pages on your website to spark their interest while boosting the likelihood of them placing an order.
10. Do A/B testing
Do A/B testing to see what changes to your website could improve conversion rates and increase sales.
With these tips, you’re one step closer to the best ecommerce seo and boosting your online sales. Remember that the key is to offer an attractive, secure, and easy-to-navigate user experience.
How to improve the SEO of an e-commerce website?
If you have an e-commerce website, search engines need to be able to find it easily and rank it among the first page search results. This e-commerce search will increase the visibility of your business and, in turn, the chances of driving more traffic and potential customers.
To improve SEO, you need to consider certain aspects, such as your website structure, the quality of the content, the loading speed and keyword optimization.
3 SEO Tips for ecommerce: How to attract more organic traffic?
How can we attract organic traffic without investing in advertising? With these effective SEO tips for ecommerce, you will be able to attract more organic traffic to your online store.
- Increase the number of visits
To increase the number of users who visit an e-commerce site, it is necessary to identify how people search for the products sold by the company, especially on Google.
To do this, you can use tools specially designed for this purpose. These tools also give ideas about which pages should be optimized according to the keywords of the online business.
For these searches we recommend two tools: Ubersuggest and the Google keyword planner. But you can also search Google like a client of yours would. What do they need? What are the competitors that appear in the first five search results? You can generate content in those lines on your website and use those “keywords” in your e-commerce site.
- Optimize product pages with keywords
Product pages should be used with the keywords that are most suitable for each business. In this way, Google will be able to see which words are being worked on and will position in favor of them.
To do this, the H1 tag, the title, the meta description, and the product description should be optimized with the keyword you want to position.
- User experience is key
Currently, SEO best practices include the consideration of user experience (UX). In a study conducted by Search Engine Land, columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users:
In the old days, SEO was simple. It was stuffing a page with keywords, and it ranked among the top positions. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs).
This new reality means that user experience (UX) elements have been included in SEO best practices. How easy is it to navigate an ecommerce site? Is there quality content that makes visitors want to stay and engage? Is the site secure, fast, and mobile-friendly?
“Think of the association of SEO and UX this way: SEO addresses search engines and UX addresses your website visitors. Both share a common goal: to provide users with the best experience.”
Therefore, e-commerce pages should be focused on providing a good user experience. Many sales are dropped because the website in question is not optimized to offer a good user experience and does not generate enough trust.
Let’s talk about Shopify. The most important e-commerce builder in the world offers the kind of strategy for SEO that must not be underestimated. It offers a good guide of how to do it in a few steps.
Three tools to jumpstart your e-commerce website optimization
1. SEMrush for SEO and e-commerce marketing
It is an all-in-one digital marketing suite that offers you tools to position your e-commerce, taking advantage of the comparison with your competitors’ online work.
It has four types of tools: SEO (Search Engine Optimisation), content marketing, advertising and social media.
- SEO: SEMrush allows you to find out how you’re doing and what you need to do to get better: find out what keywords your competition is using (the ones that the search engines “fight” for), find out what keywords you should be targeting, start a link building strategy (getting other websites to include links to your shop in their articles), and track the progress of your site’s optimisation.
- Content Marketing: the toolset lets you know which content is attracting the most visitors to your shop, which needs to be improved or removed; track the behavior of your content by tracking your backlinks (links that have been placed on other sites to yours); find out how it has been shared on social networks and assist you in writing new SEO posts.
- Social media: you can schedule your posts, monitor their performance and compare yourself to your competitors.
2. Google Analytics
Google’s flagship tool for measuring website behavior. It not only allows you to monitor your sales and other conversions (such as registrations, for example), but also shows you how visitors use your shop, how they arrive and what actions to take to improve their experience.
Thanks to this platform you will be able to optimise your digital strategy and know where to focus, what to stop doing and what to improve so that your shoppers arrive, stay and come back.
To get started, all you need is a Gmail account. Check here the first steps to start using this tool.
- Analytics tools: the platform provides you with diverse and in-depth reports on: visits to your online shop in real time, your audience characteristics, visitor acquisition sources, behavior and conversions on the site.
- Content analytics: discover which pages perform best to optimize the user experience on them.
- Social media analytics: analyze your visitors’ interaction with features such as sharing your content on different channels.
- Mobile analytics: monitor user experience on mobile devices.
- Conversion analytics: establish conversion events such as a registration, a purchase and analyze how they came to perform certain actions.
3. Zoho CRM for G Suite
As its acronym CRM (Customer Relationship Management) shows, this tool allows you to centralize the history of the relationship with your customers, making it easier to collaborate, communicate and share information in one place.
Note that if you use other Google Suite tools you can synchronize them with Zoho CRM.
- Manage all customer interactions in one place
- Improve insight into their needs
- Add files from Google Drive
- Schedule your customer engagements from Zoho in Google Calendar
- Import contacts from Gmail contacts
- Export tasks from Zoho to Google Tasks
- Import your Adwords campaign data to know which keywords lead to your offline sales
It is important to acknowledge that these are just some tools, you can choose the ones that you know or do a quick Google to choose your preferred CRM or SEO tool.
Benefits of optimizing your e-commerce website
Here are just some of the many e-commerce optimization benefits:
1. Improves the user experience.
When you optimize your website, you’re improving the user experience. A well-designed and user-friendly website makes visitors feel comfortable and confident shopping on your store.
What’s more, if your website loads quickly and is easy to navigate, customers will be more likely to go back to your store further down the line.
2. Increases the conversion rate
E-commerce conversion rate optimization is key. This means that more visitors to your website will end up becoming customers and place an order.
By improving the user experience, you can make it easier for customers to find what they’re looking for and make a purchasing decision.
3. Improves your search engine rankings
E-commerce conversion optimization improves your search engine rankings. This makes it easier for your potential customers to come across your online store when searching for related products or services on Google.
To sum up, search engine optimization is the key to boosting sales and the success of your online store. By improving the user experience, increasing the conversion rate, and optimizing for search engines, you can drive more traffic to your website and turn visitors into satisfied customers. Get in touch with PayRetailers, we offer alternative payment methods to help you reach more customers.